Webscape launches INMA/ IAB Norway using WAF CMS
21.09.2009
INMA / IAB Norway is a non-profit trade organization with 123 members.
INMA has recently joined the global network IAB (Interactive Advertising Bureau). INMA's primary objective is to be the spear point of expertise in interactive marketing, standardization and the future development of Interactive marketing as an industry, hence to promote effective utilization of these channels.
What is the role of INMA / IAB Norway?
INMA is working actively with research, PR, standardization, and guidelines
for better use of Interactive advertising and INMA / IAB Norway's
contribution ensures that advertisers and media businesses better
understand the importance of including interactive advertising in their
marketing strategy.
Important measures to
achieve INMA / IAB Norway's primary objective is the development of
advertising standards, standard measuring metrics, creative contests,
events, and standardization of ad formats. The most important
member benefit is the possibility to affect change.
www.inma.no